- Instructor: sumegha
- Duration: 8 weeks
SKILLS NURTURE · LEVEL 02 · ADVANCED
Advanced Digital Marketing + AI
Go beyond the basics. Build, measure and optimise connected marketing systems.
YOUR LEARNING JOURNEY
What you will achieve
Develop an integrated acquisition system with campaign analysis, automation and a client-style presentation.
See the skills come together
Learn the concept, apply it to a task, review the result and document what you would improve next.
LEARNPRACTISEREVIEWBUILDUnderstandApplyImproveDocument
CURRICULUM
10 hands-on modules
Learn through guided lessons, practical assignments and a connected portfolio project.
Advanced SEO + AEO
Topic clusters, semantic SEO, technical audits, schema, programmatic SEO and AI-search visibility
Practical: Advanced SEO audit and topic-cluster plan
Advanced Meta Ads
Campaign architecture, creative testing, retargeting, lead quality and scaling
Practical: Campaign testing and optimisation plan
Advanced Google Ads
Search optimisation, Performance Max, YouTube, negatives, bidding and conversion analysis
Practical: Google Ads audit and recommendations
Performance Marketing
Acquisition funnels, CPL, CAC, LTV, ROAS, attribution and budget allocation
Practical: Acquisition funnel and performance report
Conversion Rate Optimisation
Offers, headlines, forms, trust signals, A/B testing and heatmap interpretation
Practical: CRO audit and experiment backlog
CRM + Marketing Automation
Lead stages, scoring, email and WhatsApp workflows, appointments and pipeline reporting
Practical: Automated lead-nurturing workflow
AI Agents for Marketing
Research, content, qualification and reporting workflows, approvals, testing and failure handling
Practical: Tested AI-assisted marketing workflow
Growth Marketing
Growth loops, referrals, acquisition, retention and experimentation
Practical: Growth plan and experiment backlog
Freelancing, Agency & Business
Service packaging, pricing, pitching, onboarding, reporting and prospecting
Practical: Client proposal and service offer
Advanced Capstone Project
Integrate acquisition, landing pages, CRM, analytics and AI workflows
Practical: Integrated marketing system and presentation
VALUE & TRUST
Why step up to advanced level?
Think in funnels
Connect acquisition, landing pages, conversion, retention and measurement.
Test and optimise
Frame hypotheses, compare creative options and define success metrics.
Automate follow-up
Map lead stages, segments and useful follow-up journeys.
Measure the right things
Build reporting plans around objectives and meaningful performance indicators.
Use AI with review
Design repeatable workflows and keep human checks for accuracy and quality.
Explain your decisions
Present your campaign logic and assumptions in a clear case-study format.
Best fit: learners who already know the basics. Campaign outcomes are not guaranteed and depend on offer, audience, budget, creative, tracking and execution.
BEFORE YOU ENROL
Frequently asked questions
Make an informed decision. Check the current batch details and written policies before payment.
Do I need basic knowledge first?
Yes, basic familiarity with websites, social media and digital marketing terms is recommended. Level 1 or equivalent experience is a useful preparation.
Will I manage real advertising campaigns?
The course covers campaign planning and optimisation. Access to live accounts, actual client work and ad spend depends on the specific batch arrangements and should be confirmed before enrolment.
Are tools and ad budgets included?
Premium software, third-party subscriptions and actual media spend should not be assumed included. Ask for the current inclusions in writing.
Can I become a freelancer after this?
The course can help you practise planning, reporting and client workflows, but client acquisition and income are not guaranteed.
What is the duration and refund policy?
The suggested duration is 8–10 weeks. Confirm the final calendar, support terms, access period and refund/cancellation policy before checkout.
PROGRESSION
Your next step
Continue to Level 3 for supervised live projects, internship experience and professional launch support.
Course deliverables depend on learner participation, account access and available tools. Simulated campaign results must be labelled. No job or income guarantee.
Ready to move forward?
Review the course details and use the LearnPress enrolment button provided by your course theme.
Skills Nurture · Practical digital marketing education
