01 / 10
Digital Marketing Fundamentals
Digital marketing ecosystem, customer journeys, funnels, B2B/B2C, career paths and AI introduction
Practical: Marketing strategy for a sample business
SKILLS NURTURE · LEVEL 01 · BEGINNER
Digital Marketing Fundamentals
Learn the fundamentals. Build your first digital marketing projects.
YOUR LEARNING JOURNEY
What you will achieve
Build a foundation portfolio covering websites, SEO, content, advertising plans, lead nurturing and analytics.
PRACTICAL LEARNING, NOT JUST THEORY
See the skills come together
Learn the concept, apply it to a task, review the result and document what you would improve next.
LEARNPRACTISEREVIEWBUILDUnderstandApplyImproveDocument
CURRICULUM
10 hands-on modules
Learn through guided lessons, practical assignments and a connected portfolio project.
02 / 10
Website & Landing Page
WordPress, domain and hosting, UX, CTAs, lead forms and conversion-focused pages
Practical: Basic website and lead-generation landing page
03 / 10
SEO Fundamentals
Keyword research, search intent, on-page and technical basics, Search Console, Google Business Profile
Practical: SEO keyword map and website optimisation
04 / 10
Content Marketing
Content pillars, blog writing, copywriting, calendar, distribution and AI-assisted drafting
Practical: 30-day content calendar
05 / 10
Social Media Marketing
Instagram, Facebook, LinkedIn, YouTube, short videos, community and analytics
Practical: Social media strategy and 10 content assets
06 / 10
Meta Ads Fundamentals
Objectives, campaign structure, audience, creative, budget, leads and WhatsApp campaigns
Practical: Meta lead-generation campaign plan
07 / 10
Google Ads Fundamentals
Search intent, Keyword Planner, match types, ad groups, ad copy and budget
Practical: Google Search campaign build
08 / 10
Email, WhatsApp & CRM Basics
Lead nurturing, segmentation, follow-ups, basic CRM and chatbots
Practical: Seven-day follow-up sequence
09 / 10
Analytics & Tracking
GA4, Search Console, pixels, UTMs, conversion rates, CPL, CAC and ROAS
Practical: Basic dashboard and tracking plan
10 / 10
AI for Digital Marketers
Prompting, AI research, content, SEO, creatives, analysis, fact-checking and copyright
Practical: Documented AI-assisted workflow
VALUE & TRUST
What makes this course useful?
Beginner-friendly structure
Start with core concepts and understand how website, content, search, social and ads connect.
Practice with purpose
Turn lessons into briefs, content plans, campaign plans and simple reporting tasks.
Start a portfolio
Organise your best practice work and explain the thinking behind your decisions.
AI-aware workflows
Learn to use AI as an assistant while checking accuracy, originality and suitability.
Connected skill set
Understand how attracting visitors, converting leads and measuring activity work together.
Know your next step
See which skills to practise further before progressing to advanced campaign work.
Transparent promise: This is a skills-building course, not a job or income guarantee. Your progress depends on attendance, practice, access to tools and completing the work.
BEFORE YOU ENROL
Frequently asked questions
Make an informed decision. Check the current batch details and written policies before payment.
Is this suitable for complete beginners?
Yes. The course is structured around foundational concepts. You should be ready to practise and complete assignments between lessons.
What will I have at the end?
You can work towards a set of practice deliverables such as a campaign brief, keyword map, content calendar and basic reporting sheet. Outcomes depend on completing the tasks.
Are ad spend and premium tools included?
Do not assume advertising spend or paid third-party subscriptions are included. Confirm the current batch inclusions with Skills Nurture before payment.
Does this course guarantee a job?
No. It builds foundational knowledge and work samples, but employment depends on skills, market conditions, applications and interviews.
What about recordings, support and refunds?
Confirm the current schedule, recording access, doubt-support format and written refund/cancellation policy before checkout.
PROGRESSION
Your next step
Continue to Level 2 to learn advanced optimisation, automation and AI workflows.
Course deliverables depend on learner participation, account access and available tools. Simulated campaign results must be labelled. No job or income guarantee.
Ready to move forward?
Review the course details and use the LearnPress enrolment button provided by your course theme.
Skills Nurture · Practical digital marketing education